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	<title>Drupal 7 User Experience Project &#187; Tone of Voice</title>
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		<title>How does Drupal talk? (on brand, personality, tone of voice)</title>
		<link>http://www.d7ux.org/how-does-drupal-talk-on-brand-personality-tone-of-voice/</link>
		<comments>http://www.d7ux.org/how-does-drupal-talk-on-brand-personality-tone-of-voice/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 21:30:37 +0000</pubDate>
		<dc:creator>Leisa Reichelt</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Personality]]></category>
		<category><![CDATA[Tone of Voice]]></category>

		<guid isPermaLink="false">http://www.d7ux.org/?p=15</guid>
		<description><![CDATA[So, there we were, just starting to work through the workflow for Drupal &#8211; we got as far as the login screen when we thought &#8216;let&#8217;s write something nice on this screen&#8217;, and, pen poised&#8230; we were stumped. We wanted to write something friendly like Moo would. Or Innocent drinks. We wanted to make it [...]]]></description>
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<p>So, there we were, just starting to work through the workflow for Drupal &#8211; we got as far as the login screen when we thought &#8216;let&#8217;s write something nice on this screen&#8217;, and, pen poised&#8230; we were stumped.</p>
<p>We <em>wanted</em> to write something friendly like <a href="http://www.moo.com">Moo</a> would. Or <a href="http://www.innocentdrinks.co.uk/">Innocent drinks</a>. We wanted to make it visually interesting like <a href="http://www.vimeo.com">Vimeo</a> do. Or <a href="http://www.picnik.com">Picnik</a>. But&#8230; is that Drupal?</p>
<p>We realised we have no idea what Drupal&#8217;s personality is. And it would make our lives much easier, and help make a much better User Experience, if we can work out what it is.</p>
<p>Isn&#8217;t this completely touchy-feely and a waste of time?</p>
<p>Well no. One way or another, words will go on screens and a personality will emerge. Or, worse still, a few personalities, or a few dozen personalities. Much better that we spend a little time and give a little thought and see what we can come up with.</p>
<p>So, here&#8217;s where you come in:</p>
<p>The Personality Exercise:</p>
<p>Take a minute to v quickly answer the following five questions. Go with your gut reaction, don&#8217;t over think it. Try not to read everyone elses&#8217; responses first. Don&#8217;t worry about being silly! (This is a kind of silly exercise after all, albeit useful)</p>
<p>* If Drupal was an animal, what would it be?<br />
* If Drupal was a celebrity, who would it be?<br />
* If Drupal was a car, what would it be?<br />
* If Drupal was a profession/career what would it be?</p>
<p>So your answers might look something like this:</p>
<p>Drupal would be a squirrel/Paris Hilton/SS Commodore Ute/Teacher*</p>
<p>Get to it &#8211; what do you reckon?</p>
<p>*the opinions expressed above are not those of the author. Except for the SS Commodore one.</p>
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